NEW: LUX Merino Blend Jeans

A New Kind of Denim

Denim has been around for ages. But who says it can’t evolve? Meet the LUX Merino Blend Jeans, a fresh take on a classic — designed for people who love the look of jeans but crave extra comfort, warmth, and functionality.

These aren’t your average pair of jeans. By blending cotton, merino wool, and a touch of elastane, we’ve created a fabric that’s soft, flexible, and ready for anything. Whether you're out for an adventure or just running errands, these jeans work with you — not against you.

Why Merino?

Merino wool isn’t just for sweaters and base layers — it turns out it’s a game-changer for denim too. Here's why:

• Stays drier – Merino wicks moisture away.

• Warmer than cotton – Ideal for colder weather.

• Odour-resistant – Wear longer between washes (we won’t tell).

• Super comfortable – Soft, breathable, and perfectly stretchy.

Designed for Movement

We didn’t stop at great fabric. The LUX Merino Blend Jeans are built with freedom of movement in mind:

Knee darts for a natural leg shape – Because stiff jeans are the worst.

Gusseted construction – More flexibility, less restriction.

Stretch denim – Moves with you, not against you.

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And let’s talk details. A rubberised metal button (with a tiny sheep logo!), a hidden zipped key pocket, and a classic leather patch make these jeans as stylish as they are functional.

The Details You’ll Love

• 11.5oz Merino Blend Cotton Stretch Denim
• Belt loops & zip fly (because, obviously)
• Internal hanging loop (for easy storage)
• Rear patch pockets with an ISOBAA folded label
• Ethically sourced, non-mulesed merino wool. Always.

Plus, they’re machine washable — just wash them with other dark colours, and you’re good to go.

Your New Favourite Jeans

Whether you're dressing up or keeping it casual, the LUX Merino Blend Jeans bring a new level of comfort to your everyday wardrobe. Once you try them, you might never go back to regular denim.

Check out the photos to see these in action!

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Who knew jeans could be this good?