2024 Year in Review

As we close the book on 2024, we’re taking a moment to reflect on what has been a remarkable year for Isobaa. From new product launches to inspiring adventures and a deeper commitment to sustainability, we’re proud of what we’ve achieved and excited for what’s ahead in 2025.

New Product Launches

This year saw the launch of two exciting additions to our collection:

Merino Slipper Boots (September)
Perfect for cosy moments, these quickly became a fan favorite for their soft, sustainable design.

The Active Range (November)
Designed for performance, this range brings breathability, odour resistance, with a sleek athletic look to active lifestyles.

Ambassador Adventures

In 2024, we were inspired by our new ambassadors, Living in Tents, a group of adventurers who cycled from Patagonia to Ecuador, showcasing remarkable determination and a passion for exploring remote landscapes.

Sustainability Wins

Sustainability remains at the core of everything we do. This year, we again partnered with Earthwatch Europe for Black Friday, raising funds to support vital environmental initiatives.

Community Feedback

We also connected with you, our amazing community, through a comprehensive survey. Your feedback has been invaluable and inspires us to keep improving. Knowing how much you value our products and ethos motivates us to innovate even further.

Behind the Scenes

2024 was a year of growth for our team as well. We welcomed two new members who are already helping shape the future of Isobaa and enhancing everything we do behind the scenes.

Looking Ahead to 2025

We’re thrilled about what’s on the horizon for 2025! Expect new ranges, fresh colours for many of your favorite styles, and even more exciting innovations. Stay tuned — there’s so much more to come!

Thank You for an Amazing Year

We couldn’t have done it without you. Your support, whether through shopping, sharing feedback, or spreading the word, has made 2024 a success. As we step into 2025, we’re excited to continue crafting the sustainable, stylish merino wool clothing you love.

Here’s to a warm, adventurous New Year!