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WELCOME TO

TALES FROM THE EWENIVERSE

Bringing our baa-rilliant community together.

We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!

Cyclist wearing a dark merino T-shirt and helmet, paused in a misty pine forest

How to Stop Your Clothes Smelling

Cyclist wearing a dark merino T-shirt and helmet, paused in a misty pine forest

How to Stop Your Clothes Smelling

Ever pulled on a shirt that looked clean but hit you with a not-so-fresh surprise? You're probably not alone. Synthetic fabrics and even some cottons tend to hold onto odours — especially when you'...

A man in an Isobaa Merino sweater and beanie

Is Merino Wool Itchy?

Is Merino wool itchy? This natural fibre has built a reputation for being soft, breathable and perfect for sensitive skin. But is it truly itch-free?

Bikepacking cyclist wearing Isobaa merino overlooking a valley

Why Cyclists Should Switch to Merino Wool

Cyclists, it’s time to rethink your riding kit. Merino wool isn’t just for hikers — it’s great for cyclists too! Discover why it should be your go-to fabric.

Close-up of a hiker wearing merino wool socks, preparing to put on well-worn hiking boots

Blister Prevention Tips

Blisters can ruin your day, but with the right socks and a few simple tips, you can keep your feet comfortable and pain-free. Discover how merino wool socks help prevent blisters by keeping your fe...

A merino wool t-shirt with a sheep design made of Isobaa icons

How Merino Wool Reduces Microplastic Pollution

Merino wool is a sustainable solution to microplastic pollution. Learn how this natural fiber breaks down safely in the environment, reducing plastic waste in our oceans and ecosystems.

Hiker navigating a narrow trail with a wooden fence and scenic village view

Summer Holiday Planning: Pack Smart with Merino

Planning your summer getaway? Pack light and travel smart with our breathable, odour-resistant Merino wool clothing — perfect for any adventure.

NEW: LUX Merino Blend Jeans

NEW: LUX Merino Blend Jeans

A New Kind of Denim Denim has been around for ages. But who says it can’t evolve? Meet the LUX Merino Blend Jeans, a fresh take on a classic — designed for people who love the look of jeans but cra...

Baptiste in a desert – Hiking through an arid landscape.

Welcome to the Flock! Meet Our New Ambassadors

Meet Baptiste and Tiphaine, two outdoor enthusiasts from the Swiss Alps who are taking their Isobaa Merino gear on an epic five-month journey across South America. Welcome to the flock!

Snowy mountain landscape with two distant hikers

Winter Activities Made Better with Merino Wool

Whether you're hitting the slopes, hiking through snowy trails, or unwinding après-ski, merino wool keeps you warm, dry, and ready for any winter adventure. Discover the best ways to enjoy the seas...

Close-up of dark grey merino blend slippers paired with red socks, sitting on a wooden deck

The Ultimate Guide to Merino Wool Blend Slippers

Discover the ultimate cosy and eco-friendly footwear with Merino Wool Blend Slippers. Learn about their sustainable materials, durable design, and versatile style for indoor and outdoor use.