WELCOME TO
TALES FROM THE EWENIVERSE
Bringing our baa-rilliant community together.
We'll share tales from our flock to inspire your adventures as well as tips and tricks for getting the most out of your time in the great outdoors... or indoors!
New for AW24: The Active Range
Our Active Range brings new superfine merino wool designs to our collection. Get ready to expand your cold-weather wardrobe with pieces made for movement and adventure.
This Green Friday, enjoy up to 50% off and take part in something bigger. We've partnered with Earthwatch to grow Tiny Forests – bringing nature into cities where it’s needed most. You can choose t...
Give the gift of warmth and style with our Gift Guide. Discover curated merino clothing and accessories — perfect for wrapping loved ones in softness and quality.
Merino Wool for Skiing & Snowboarding
When it comes to skiing and snowboarding, staying warm, dry, and comfortable is key. Merino wool is an excellent choice for winter sports enthusiasts, offering natural warmth, breathability, and mo...
Why You Should Take a Walk in Nature Right Now
Taking a walk in nature isn’t just good for your body; it’s like a reset button for your mind too. Learn why you should take a stroll outdoors today.
Restock Alert: Pre-Order Merino Essentials Now
The days are getting shorter, the air is crisp, and a certain chill is creeping in. With Halloween just around the corner and winter following close behind, it’s the perfect time to get your wardro...
As the air gets crisp and the leaves turn golden, autumn is the perfect time to get outside and enjoy nature's changing scenery. If you're looking for fun and easy ways to embrace the season, we’ve...
Why Everyone Should Try Hiking, At Least Once
Hiking offers more than just a breath of fresh air—it’s a chance to reconnect with nature, improve your health, and embrace adventure. Find out why everyone should try hiking at least once, and how...
Why Merino Wool is Naturally Odour-Resistant
Love the outdoors or travel often? Discover how Merino wool naturally resists odours with its moisture-wicking, antibacterial properties. Perfect for multi-day wear, it keeps you feeling fresh long...
Learn how to care for your Merino wool socks with these easy-to-follow instructions. From washing to drying, find out how to maintain their quality and longevity.
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