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What we believe

Our Core Philosophies

At Isobaa, we are guided by three foundational beliefs that influence every aspect of our brand, from the fibers we choose to the final design of each garment. Each philosophy ensures that everything we make focuses on comfort and performance whilst also respecting the environment and supporting daily activity.

Respect for Nature

Sustainably Sourced with Every Stitch

Our commitment to the planet starts with our choice of materials and practises. We prioritise natural fibers and recycled materials, ensuring that our products are as kind to the earth as they are to you. This dedication extends beyond the fabric to how we treat our sheep and their wool, maintaining ethical standards that respect nature and reduce our ecological footprint.

A shepherd leads a flock of sheep across a grassy hillside dotted with purple wildflowers, with a backdrop of rugged mountains under a clear sky

Care for Comfort

Crafted for Comfort in Every Condition

Comfort is at the core of what we do. Every garment is crafted with careful attention to detail, designed to feel as good as it looks. Whether you’re venturing into the wild or relaxing at home, our clothing is made to provide comfort in all conditions.

Detailed image of the fabric of an Isobaa merino wool top showcasing the fine knit texture

Design for Daily Adventure

Designed for Versatility, Ready for Adventure

We believe that adventure can be a part of every day. Our garments are created to support you whether you’re crossing rugged landscapes or simply enjoying a quiet moment outdoors. With unique and durable designs, our clothing is ready to accompany you on any adventure, empowering you to seize the day and embrace whatever it may bring.

Two individuals stand by the serene waters of a mountain lake, surrounded by grassy plains and rolling hills under a soft pastel sky at dawn

Living Our Philosophies Daily

These values aren't just talk; they guide everything we do. By sticking to these principles, we make clothes that fit right into your life and encourage you to step out into the world with confidence and care. Join our flock, and celebrate a love for adventure and the great outdoors.